Nike Unlimited Pack Unleashed.
Nike do it every Olympics.
They make a statement, they make it loud and visible for all the world to see.
And this year is no different…
The inspiration came from two places.
As with body mapping, you see the hot spots and the cool spots with speed and the heat generated from this.
2/The surrounds of Brazil.
Nike designers “directed their minds to tropical rainforests and the fauna that thrives in the environment: birds, with their attention-grabbing, color-shifting feathers; beetles, with their futuristic shining shells. “
Nike says further to this that :
“A gradient fusion of Nike volt and hyper-punch pink, the unlimited colorway adorns the uppers of the season’s footwear, including all of its track and field silhouettes. Volt, the company’s celebrated bright yellow hue, defines the toe, immediately catching the eye — yellow is the most visible color to the human eye and volt is the most visible version of yellow, which means it makes a statement. In the case of Nike, that statement is speed. Hyper-punch pink, when mixed with volt at the mid-foot and saturating as it approaches the heel, mimics the optic blur of a breakneck runner. It also harmoniously pairs with the footwear’s metallic spike plates, which — like those aforementioned beetle shells — feature an iridescent flash that shimmers silver, purple and blue.”
So, this is what you’ll see in the coming weeks and you won’t be able to miss it!
- Nike FREE Run OC (Olympic Colour) Mens and Womens
- Lunareclipse Flyknit OC (Olympic Colour) Mens and Womens
- Womens Nike Zoom All OUT OC (Olympic Colour)
Will all be available in limited quantities at Running Company stores around Australia or you can simply visit our online store to pick yours up today.
Enjoy the inspiration that is the Olympic Games in 2016, Rio, Brazil.