Established in 2009. Servicing runners of all levels. Always.
The Running Company was established by Chris Chapman in 2009 with its first store residing at Bondi Beach, Sydney. Born out of a desire to offer premium footwear, honest advice and superior service to runners of all levels, ultimately helping them achieve their running goals injury free.
Following years spent in the retail and wholesale sporting industry throughout Adelaide and London and an in-depth experience at Nike in various roles across Melbourne, Sydney and the US, Chris realised his vision of establishing The Running Company retail stores in Australia.
“Sure, we have sports stores here in Australia like The Athlete’s Foot and Rebel Sport and yes, they sell running shoes but
1/ They also sell kids black school shoes, netball shoes, work boots so they can’t stock everything a runner really needs.
2/ Some do an analysis of sorts but no one can actually show you how each shoe functions with your foot through a full digital gait analysis or allow you to run in the shoes for more than a few steps in a shopping mall – so how do you really know which one is for you ?
3/ These stores will be selling their products with a kickback or staff incentive from the manufacturers, so the focus is taken away from the runner and what’s going to help you stay injury free and complete that race and placed onto how much money the staff member will make extra on top of their wage by selling the brand that’s being advertised that month.
This happens all the time!
When you want to talk to a runner who not only knows their shoes back to front but who has also run a marathon, completed an Ironman or Ultra marathon and isn’t trying to sell you a pair of shoes to make a bonus but is helping give you a solution to help you achieve your goal, then there simply wasn’t a truly dedicated store specific to this like they have in the US or Europe.
it’s time Australians were offered the level of service and knowledge that other countries have with their Running Specialty stores – hence – The Running Company was born.”
Now with multiple stores across Australia, The Running Company are deeply committed to providing runners of all abilities access to expertise and superior customer service for their running goals.